Export

A well prepared marketing and exporting plan can lead to success and profits. A sloppy one can lead to failure and financial loss.

The United States is the world’s largest importing country. US importers are always looking for new products to import and resale. Americans are hungry consumers of a wide variety of goods. In 2007 US $1.967 trillion worth of goods were imported into the US. The largest import trading partners are (2007 import figures) China ($321 Billion), Canada ($313 Billion), Mexico ($210 Billion), Japan ($145 Billion), and Germany ($94 Billion). Most countries of the world are doing some type of international trade with the USA. Exports from countries both large and small are welcomed.

Selling to US importers and to other major markets around the world can be very complex and we understand the complexity . However, the general concepts in all markets remain the same. The US is the world’s largest importing country. But doing business with US importers is highly competitive. Exporters from almost every country in the world would like to export to the US. US importers are able to be very selective and most often dictate the terms of business transactions. That is why you must have a team of people like 1World with the connections to introduce and move your product. Inexperience with and lack of knowledge of the entire export process can be a serious handicap. This includes getting products out of the exporter’s country, shipment, and getting products into the buyer’s country and through Customs.

Being successful selling to US importers requires understanding the import process. At 1World we understand the keys to exporting successfully as it relates to the U.S and other world markets. Understanding it can be the key to success. Not understanding it can be the key to failure.

The biggest mistake exporters make is he/she tries to sell to US importers in the same way they would sell to buyers in their own country or in Europe, for example. The US has its own set of rules, business customs – and laws, and we totally understand those laws.

After you have found a US importer that is willing to buy from you, you must establish the terms and conditions on which you will sell your products.

1) Accepting an offer that is beyond that exporter’s capacity. We have a network of exporters that we know can haqndle your order. Greed and wishful thinking sometimes can lead to an exporter accepting an order that he/she knows is too big.

2) Agreeing to ship the goods in an unrealistically short period of time. The buyer is counting on you to deliver the good on the date that you promised. Not doing so puts the buyer in a very bad situation. We always allow enough time for the product to ruch the Exporter.

3) Agreeing to give the buyer credit without first doing a credit and reference check on the buyer. The vast majority of US importers are honest. But there are some who prey on exporters. They place orders, ask for credit, and have no intention of paying. As we siad we have a network of emporters that we have worked with for years and can trust.

Note (key): Negotiating is a give and take process that must benefit both parties in order for the business relations to be long term and profitable. We have people on our team that are 100% bi lingual in English, Spanish, Japanise and Arabic languages.

We will go out our way not to limit your produce to just one – or even two- buyers. If you the exporter loses that buyer then business to the US virtually stops until a new buyer can be found. We try to have as many customers as you can realistically supply. If one buyer stops buying we try to have others set up until a new replacement buyer is found.

Exporters who do not have a well designed web site are at a serious disadvantage. If you are serious about doing business with US importers or in any major Maret in the world, you should have a well-designed web site. It is very important in today's market. If you don’t have one, get one. Not having a web site is like not having a fax machine.

Buyers can go to the internet and get information from a seller's web site, brochures have become almost obsolete in major markets. Brochures are a waste of your money and the buyer's time. You can put this same information up on your web site and change it as the market requires. US importers want to be sent a sales letter that directs them to your web site. They do not want to be telephoned.

They do not want to be faxed (plus it is illegal in the U.S). We will put you up a high quality web site that we can direct our buyers to. Plus, Faxed pages do not look nice. They are only black and white, the photos and logos do not show up well. The function of the fax machine is to get documents from clients, customers and suppliers. It is not a marketing tool. It makes US importers very angry to get sales faxes. It uses their fax paper and ties up the fax machine preventing clients and suppliers from sending legitimate faxes.

Other Areas That Cause Exporters To Fail, That Why By Having 1Wourld Investments As Your Import/Export Advisors We Will Not Let You/Your Company/YourProduct Fall Prey To:

Inexperience with and lack of knowledge of the entire export process can be a serious handicap. This includes getting products out of the exporter’s country, shipment, and getting products into the buyer’s country and through Customs.. We are expepts at getting your product in the countries it need to go with all the Gov´t connections in that country that´s needed

Not knowing all the costs involved in producing and taking a product to market and lead to real financial loss. This is the cause of loss of a lot of newer Exorters, They fail to take all cost into consideration., We consider everything from the smallest of cost to all the major cost to get your propduct from point one point to another.

The inability for you to get a price for your products that covers your costs and allows you to make a profit will not allow you to continue for long. Negotiating is key in this process. We have people on our team that are 100% bi lingual in English, Spanish, Japanise and Arabic languages.

US importers expect you ship the goods at the time you promised. Late shipments are a primary cause of losing customers. US importers do not tolerate it. We always allow extry time on all orders

Documents are that improperly filled out or missing prohibit the US importer from bringing the shipment through US Customs and into the country. Don’t count on another order from that buyer. We make sure ALL paper work is in order.

The inability for you to establish a good working relationship with your buyers will lead to lost customers. We go out our way to make sure we keep and have great working relationships with all our buyers and many we have work with for many years.

Just a few buyers may keep you producing your product at capacity. But lose one or two of these buyers and you will suffer. We constantly are looking and approcning new buyer for your product ever when we are satified with the ones we have.

Not having enough cash on hand can put you into a financial crisis and close your business. You must be prepared if a buyer pays late, if a shipment is delayed, or if there is a recall. We can offer you a full set of accountants if needed to oversee this not happening

Your inability to see and protect yourself against foreign exchange fluctuations can wipe out your potential for profit. We keep up with foreign exchange rates daily and always try to Negotiate cut off points for the reason within all contacts.

1. Negotiate with the supplier for a best price and term
2. Send product information to the US importer
3. Introduce the US to new products
4. Inform the US importer special offers (discontinued models, etc)
5. Send samples to the US importer
6. Place order under one L/C if there is more than one supplier (saves bank charges)
7. Check the product to make sure the quality is acceptable
8. Check on the goods while they are being produced and give the US importer a progress report
9. Arrange for shipment of goods to local port and cargo consolidation (if from more than one supplier)
10. Inform the US importer when the order has cleared local customs
11. Monitor shipments as they leave the port
12. Arrange meetings between local suppliers and the US importer in case the importer visits your area

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